Niche Marketing the Online Dating Scene

Make Money by Picking a Niche

One day when I was working in Townsville, a guy at work was telling me about how he takes his dog up to Castle Hill for a walk and the reason he likes it is because he gets to meet a lot of women who are also walking their dogs.

That was in January 2003. I thought to myself that this is some kind of niche but thought nothing more of it until this Online Dating site crossed my path today.

www.purrfectmatch.com is a site that is dedicated for singles who have pets. Here is the description supplied by the webmaster:

All you pet lovers, Purrfectmatch, the perfect online dating, love, romance for single women and single men with pets, match as hundred of thousands of active singles who are looking for that special someone or friend who share the same interest in pets. purrfectmatch.com is the fastest growing dating website on the net for singles with pets.

PurrfectMatch.com can be used to:

• Meet new people who share the same personal lifestyle
• Connect singles who share the same interest in pets or date for plain ol' fun

What better way to break the ice with your mate than sharing the love you have for your pet. Come on and join the only website where your pet will play a part with finding your new love interest. Just remember, if let your pet do the talking, you can't lose.

This is a good example of niche marketing. Finding a niche within an established industry seems to be a proven method of making money when launching a new dating website, or any website for that matter.

Castle Hill - Townsville

The Online dating industry is still big business and I think that those who focus on a niche are heading in the right direction.

Success for a website is dependent on the ability to attract a database of profiles and the quality of the script that runs the show.

At the end of the day, the script, or if you like, member management system is the heart of the website. It should be able to handle the creation of profiles, profile searching, and payment processing. What I would like to have seen on purrfectmatch is a chat room and discussion forum, but maybe the script does not have this ability.

There are many different dating scripts ranging in price from free, to thousands of dollars. Expect to pay a few thousand dollars for a dating script with a lot of features. Usually, the more features the script has, the more time it saves the webmaster and the more user friendly it is for users.

Be sure to select your script before you select a web hosting company. This way you'll know that you have purchased the script which fits your needs exactly.

Tip: A script which runs on the Unix/Linux Platform is usually cheaper to host than a script which runs on the Windows platform.

An Online Dating Web Site can also be created without a script. Simply promote somebody else's dating program.